In any business, online or off line, the key to success is increasing sales. Without increasing sales your business will die, no question about it. But, how is the best way to do this? In my opinion, PPC search engines are the best and quickest way to get the word out about your product. There is no other method that I know of that allows your business or product to be seen to an audience of millions in one hour or less. Let me compare a few methods . . .
Article Writing vs. PPC Search Engines – These two methods are equally effective but at different time scales.
The article writing technique is the best long term FREE technique I know of to get the word out. However, if you don’t have weeks to wait for your article to show then this is not an option for you. So, your decision about writing articles or using ppc search engines to promote your wares should be made based on how quickly you need to get your message out.
Forum Postings vs. PPC Search Engines – Another great FREE way to get the world out is through forum postings. This does however take a little work and it will take a week or more for your message to get indexed. But, if long term advertising methods and FREE are your desired path to success then this is a great method for you. However, you must be patient and you can’t expect your website to show within 24 hours like you can with ppc search engines traffic.
Solo Advertising vs. PPC Search Engines – This final method is a paid method, just like ppc search engines but the difference is that you are sending your ad (i.e. email) to a specific audience that has already shown a desire to get products like yours. So, your audience will never be more targeted. However, most good ezines take anywhere from one week to one month to get your solo advertising email out. And, while it can be VERY effective it will never be quicker than using ppc search engines to get the word out. I would recommend that you actually use both of these types of strategies as part of your plan.
In conclusion, I hope you see that PPC Search Engines can be a great way to get your message to a targeted audience. However, it should be one part of your overall marketing plan. Done correctly you can drive traffic instantly with PPC search engines and build traffic organically through some of the free methods above. Give them all a try and keep at it until you see the results you desire. Good luck!
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