How to Target a Specific Audience with Promotional Items

One of the best marketing tools out there today is the use of promotional items
to get your brand out there and enhance the visibility of your logo. Many companies have taken this on as an initiative and if you are going to be successful with this plan, you have to understand exactly how to do it.

There are costs with all marketing plans and this one has a larger amount because you are producing and purchasing the promotional merchandise. To make this cost worth it you must make sure the item shows up on the right persons desk as then it will begin to make it's power known.

To find your specific market with the promotional products
you have to know who your targets are and what are they involved in. It could be a college crowd, younger kids, or an older, more professional group. When you know the answer to this the design for the product will become easier because you know exactly what they will use and that is what increases the effectiveness.

For a younger audience, you will be better off with an item that appeals to their recreational activities. For instance, you will have much more success with a coozie to keep cans cold if you want to get through to a college market. For a young professional crowd, a nice pen might do the trick, since they will be using that on a day to day business and your product or business will stay in the front of their mind. This is key because if the person is not using the item on a day to day basis, they are not going to be remembering your company and the marketing effort will have been a waste.

The other issue to think about is how are you going to distribute these items? You can always pick a good event and hand them out there but again, you need to think about where you position yourself as this is important. The answer to these questions depends again on knowing who your target market is, then you will know where the right place will be. The primary goal is to get the most number of products into the most number of peoples hands who are in your market, then you will have the best return on your marketing dollar.