A video landing page is an innovative means to encourage visitors to know more about your business and products. In many instances the ideal situation for you is to get your visitors to buy something, but not always. In majority of the cases, your visitor is already interested in what your website has to offer as they linked to it by pressing on an ad. In such an instance, if you have a video landing page to greet your visitors and to let them know how your product or service is ideal for them, then you have already won half the battle
your visitor does not purchase at that very moment, your video landing page can at least get your visitor to make a small commitment to your product by supplying their contact information.
Significance of a Video Landing Page
It is a well-known fact that a video landing page can dramatically boost a website’s sales and conversions. This implies that not only can you get more direct sales through a professional video landing page, but can also create a powerful branding impact on your visitor. Some people might not be quite ready to commit to a purchase today, but the fact that they have spent a bit of time on your landing page im they will likely remember you when they are ready to buy. It is easy to just ignore a boring banner ad, but videos are exciting and can keep people’s interest for at least a few minutes.
Triple your Conversion Rate through Video Marketing
Some people claim to have tripled their conversion rates by using a professionally created video landing page on their websites. It is likely that as more and more websites use video landing pages, visitors will get used to them and there will be a bit of a drop in overall conversion rates. Despite this, there is no doubt that even when the novelty wears off, video marketing will still remain more effective than anything that has gone before.
The days of the static web page are more or less over. If you are serious about boosting your sales and conversion rates then you will certainly want to at least consider adding a video landing page to your website. Maybe you are worried that this is all just a fad that will pass? Well, this form of advertising is certainly becoming increasingly popular, but with good reason; it works. If you have an amateur blog or want to sell things to your relatives then you might still get away with that; otherwise something with a bit more oomph will be required to get visitors doing what you want them to do. A professional video landing page could be just what your website needs!
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