GOOGLE

Google is a multinational public cloud computing and internet searching technologies corporation. Google can be considered as the world’s largest internet search engine contains millions of page index. Company have more than 50% market share worldwide while yahoo, MSN, have 24 and 10 % respectively. (Michie,2006,p.25)

Company started in January 1996 as a research project named Backrub by Larry Page and Sergey Brin, while they are doing their PhD at Stanford university California.(David,2005) When conventional search engines evaluating and ranking the web pages by simply counting the number of searches, searching terms and history of searches, Google introduced a better system in which analysis the relationship between websites in addition to all the above features. This new technology is named as Page Rank, in which a websites importance and significance was determined by the number of pages, and the importance of those pages, there is a similar search engine called Rankdex which is already using same strategy. Page and Brin actually nicknamed this advanced search engine "BackRub", because system estimates the importance of the site by checking the back links .Eventually they made a brainstorming section for selecting a new name, and finalised the name Google from a game word “googol” when means a number one followed by 100 zeros .This is to implicate their mission of arranging infinite amount of information in their search engine for their users. During the first days Google was operated in Stanford university website, with the URL google.stanford.edu. The URL google.com was registered on September, 1997, and the company was integrated on September, 1998, in Menlo Park, California. Thus the company began to grow and made their public offerings in August, 2004. The company pointed out their mission from as "to organize the world's information and make it universally accessible and useful". The unofficial slogan – formulated by Google engineer Paul Buchhiet– is don't be evil. In 2006, the company replaced their headquarters to Mountain View, California.

Now Google operates more than one million servers all over the world, manipulates more than one million search requests and handles 20 terabytes of data each day. High growth rate of Google enabled the company to make a control over the chain of business dealing with projects, acquisitions and partnership, in spite the search engine part of the company. Some online personal productivity websites like g mail, g talk, social networking websites such as orkut, Google Buzz are the examples of this type of services. Company also established some desktop application software such as Google chrome (web browser), Picasa(photo editing and organising software), Google talk (online and chat messaging system).In addition to all this application services, Google developed a mobile phone operating system which is highly used in a number of HTC mobile phones like Droids Eris and Nexus One. Google become the most visited website because of this rapid increasing popularity and advanced products. BrandZ awarded Google as the most powerful brand in the world. Google also gained Fortune Magazine forth best place to work award. Even though company have a remarkable background of performance Google is dealing with lots of issues and criticisms regarding personal information privacy, censorship, copyright etc.

OBJECTIVES OF THE COMPANY

The core objectives of the company are as follows:

• To provide excellent customer service by enhancing more user friendly projects.
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• To increase the company's role in relations to social responsibility and other felids which makes benefit to people as well as the world
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• Deliver service with quality and accuracy by reducing the level of criticism with respect of the feedback produced from the users.
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• To establish a profitable and sustainable business that meets the customer needs with maximum back up of Modern technology.
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• To increase the reach of company in public and market share following the business ethics.
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• To maintain a healthy competition to gain its advantage and being a good neighbour to the competitors.

COMPANY GOALS

Ø Wants to be number one in search domain: special projects for improving the quality and accuracy of information. More than 20 languages. Implementation critical updates and user-friendly approach.

Ø Advanced and improved infrastructure: Advanced and more productive environment for engineers and other employees. Stay away from pollution and consumption of green more power

Ø More innovative projects: Always welcome innovative ideas, and encourages the employees to enhance their knowledge. Maximum opportunities for innovative ideas and its development.

Ø Good social responsibility: Company wants to be more public caring. More public awareness for general matters with the help of Google products and tools.

Ø Research and laboratory: Wants to be top research lab in world for developing internet technologies and products.(blogoscoped,2006)

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