How To Optimize Your Google Content Network Campaigns

As you know there are 2 types of campaigns that can be created on google: search network and content network. If you choose search network, your adds will be displayed on the google search engine, while on the content network, they will be displayed on the websites you want. There are ways to optimize
your content network campaigns to get more targeted clicks.

Once you have created a content network campaign, go to the tab "Network" and then click on "Try the placement tool". Once inside you will see 4 options. I will focus on 2 of them, since they are the most important ones.

Describe topics

This is where you put your main keyword. Then google will filter all the websites according to that keyword. At the beginning you can add all the websites google presents to you. You can start discarding websites when you see that those are not producing the results you want.

Demographics

This is where you can choose sex and age. This alone can get you a lot of targeted clicks. If you are starting, than you don´t have much money to spend, so targeted clicks are even more important to you. You don´t have money to waste. First example: You are promoting a weight loss product. There are a lot more females trying to loose weight than males. This means you can choose only females, and you will get more targeted clicks. But wait! There is more. If you think this is as far as you could optimize this campaign, there you are wrong. Now imagine, which people would want to loose weight. 60+ old Ladies? I don´t think so. For this example, a good age range would be 18-45. Doing this your clicks will be highly targeted.

Moving to another example: you are promoting a "Build Six Pack Abs" product. In this case, there are a lot more males interested in this. So, in order to get more targeted clicks you could choose only them. Again lets go through the appropriate age range. It would be about the same as the previous example 18-45.

But What Are Targeted Clicks?

If you are on internet marketing for a while, then this is something that you already probably know. If so, you can ignore this paragraph. There are 2 kind of people that can click on your add: random people, and people that are already interested on what you are offering. This second type of people are more likely to buy your product. So it is your job to find them, so that you spend less money in clicks and get more sales.