If you've delayed learning about the myriads of ways you can earn money in advertising online, now's the time to jump in. While the economy may be soft, this gives companies more of an incentive to advertise online a bit more. The traditional avenues of advertising like television, newspapers, and magazines are struggling with fewer viewers, subscribers, and buyers. However, free sources of entertainment and media like the Internet and radio are bound to gain in audience during the recession. So, while companies are advertising more in this media, there should be a greater opportunity to make money in advertising online.
Fine-Tune Your Advertising Strategy
Just as your competitors gear up big campaigns online, you also need to check out what strategies are going to work best for you. You can hire copywriters to beef up your sales pages or provide the right psychological triggers for buyers who are scared to spend right now. Then you want to see if there are places you can monetize your websites with other people's advertisements to bring in some income. Make sure that any advertising copy that you provide to your affiliate partners for your own affiliate program comes with the training that tells them how to make the most effective use of it. In a recession, the competition can be fierce for the consumer's dollars and advertising is going to give you an edge.Keep Up With The Jones'
Except here, the Jones' are really your competitors. Sign up to some of their affiliate programs or newsletters. Make sure you are aware of what promotions your competitors are promoting and how they are using their advertising to squeeze the dollar out of their subscriber's pocketbooks. Try to learn from what your competitors do and then raise the bar by being even more innovative and creative.
The Nitty-Gritty Details
It may not be fun or glamorous, but understanding the difference between pay-per-click, pay-per-lead, and pay-per-sale and how much of each you want to implement is important for optimizing your advertising revenues. You may even want to check out cost-per-action networks to see if they provide more money than the traditional product-oriented models. You can expect the area of advertising to become even more creative as marketers attempt to provide flexible and innovative options in a tough economy and you want to be in the front lines of that action.
Wednesday, December 23, 2009
How To Become An Expert In Online Advertising
If you've delayed learning about the myriads of ways you can earn money in advertising online, now's the time to jump in. While the economy may be soft, this gives companies more of an incentive to advertise online a bit more. The traditional avenues of advertising like television, newspapers, and magazines are struggling with fewer viewers, subscribers, and buyers. However, free sources of entertainment and media like the Internet and radio are bound to gain in audience during the recession. So, while companies are advertising more in this media, there should be a greater opportunity to make money in advertising online.
Fine-Tune Your Advertising Strategy
Just as your competitors gear up big campaigns online, you also need to check out what strategies are going to work best for you. You can hire copywriters to beef up your sales pages or provide the right psychological triggers for buyers who are scared to spend right now. Then you want to see if there are places you can monetize your websites with other people's advertisements to bring in some income. Make sure that any advertising copy that you provide to your affiliate partners for your own affiliate program comes with the training that tells them how to make the most effective use of it. In a recession, the competition can be fierce for the consumer's dollars and advertising is going to give you an edge.Keep Up With The Jones'
Except here, the Jones' are really your competitors. Sign up to some of their affiliate programs or newsletters. Make sure you are aware of what promotions your competitors are promoting and how they are using their advertising to squeeze the dollar out of their subscriber's pocketbooks. Try to learn from what your competitors do and then raise the bar by being even more innovative and creative.
The Nitty-Gritty Details
It may not be fun or glamorous, but understanding the difference between pay-per-click, pay-per-lead, and pay-per-sale and how much of each you want to implement is important for optimizing your advertising revenues. You may even want to check out cost-per-action networks to see if they provide more money than the traditional product-oriented models. You can expect the area of advertising to become even more creative as marketers attempt to provide flexible and innovative options in a tough economy and you want to be in the front lines of that action.
Fine-Tune Your Advertising Strategy
Just as your competitors gear up big campaigns online, you also need to check out what strategies are going to work best for you. You can hire copywriters to beef up your sales pages or provide the right psychological triggers for buyers who are scared to spend right now. Then you want to see if there are places you can monetize your websites with other people's advertisements to bring in some income. Make sure that any advertising copy that you provide to your affiliate partners for your own affiliate program comes with the training that tells them how to make the most effective use of it. In a recession, the competition can be fierce for the consumer's dollars and advertising is going to give you an edge.Keep Up With The Jones'
Except here, the Jones' are really your competitors. Sign up to some of their affiliate programs or newsletters. Make sure you are aware of what promotions your competitors are promoting and how they are using their advertising to squeeze the dollar out of their subscriber's pocketbooks. Try to learn from what your competitors do and then raise the bar by being even more innovative and creative.
The Nitty-Gritty Details
It may not be fun or glamorous, but understanding the difference between pay-per-click, pay-per-lead, and pay-per-sale and how much of each you want to implement is important for optimizing your advertising revenues. You may even want to check out cost-per-action networks to see if they provide more money than the traditional product-oriented models. You can expect the area of advertising to become even more creative as marketers attempt to provide flexible and innovative options in a tough economy and you want to be in the front lines of that action.
Craigslist Tool increases Sales
It is no secret that classified advertising is one of the methods of increasing sales. Advertising over a virtual platform is in itself successful and Craigslist is the number one site that helps make this possible. The statistics indicate that the numbers of users that visit each day are in their thousands and such high numbers need some harvesting so that you can direct much of this traffic to your site. This is done by email marketing and placing of ads that will get the reader’s attention. Needless to point out, most of the income business folks are unaware of how to explore the virtual marketing ground to maximize the generation of incentives. If that sounds like your story, you should consider having a Craigslist posting tool. A Craigslist ad posting tool increases sales by a great percentage that it becomes almost obligatory to have one.
The Craigslist ad posting tool increases sales by automating the whole procedure.It does this by enhancing the advert presentation and making sure that you get multiple clicks that give you more traffic by the end of the day. Should you decide the Craigslist posting tool is the thing for you, your overall marketing burden is lifted and all that you are left with taking care of the CLAD Genius. It is the application that helps you getter photos to accompany the ads that you are posting and better wording presentation thanks to the enabled HTML. The Craigslist posting tools works flawlessly and the fact that it creates email accounts with the common Gmail and Hotmail providers means that your marketing platform is extended to accommodate so much more. The best part about all this is perhaps where most of the responsibility is taken away from you and you are left with very little to do.
The Craigslist ad posting tool increases sales by creating a refreshed look when posting the ads so they replicate nothing else that has already been posted. Unique only means attractive and that results to larger masses clicking on your posted ads and being directed to your website. Uniqueness also avoids ‘ads mutation’ which is associated with the replications of posted ads. The danger with this is that it can highly reduce the number of hits you record in a day. The uniqueness spreads to the number of refreshes that the Craigslist posting tool which gives the ads a whole new look every so often. You no longer assume all the responsibility for this.
In conclusion, the Craigslist ad posting tool increases sales by simplifying the whole marketing process. It is what is separating the internet marketing success stories and those that are hardly turning any profit. It is the tool that totally makes the whole ads marketing campaign a success in all ways. By automating the whole creating and maintenance processes, you are able to get more done in less time and more traffic at the end of each day. And in the world of marketing that is all that matters.
The Craigslist ad posting tool increases sales by automating the whole procedure.It does this by enhancing the advert presentation and making sure that you get multiple clicks that give you more traffic by the end of the day. Should you decide the Craigslist posting tool is the thing for you, your overall marketing burden is lifted and all that you are left with taking care of the CLAD Genius. It is the application that helps you getter photos to accompany the ads that you are posting and better wording presentation thanks to the enabled HTML. The Craigslist posting tools works flawlessly and the fact that it creates email accounts with the common Gmail and Hotmail providers means that your marketing platform is extended to accommodate so much more. The best part about all this is perhaps where most of the responsibility is taken away from you and you are left with very little to do.
The Craigslist ad posting tool increases sales by creating a refreshed look when posting the ads so they replicate nothing else that has already been posted. Unique only means attractive and that results to larger masses clicking on your posted ads and being directed to your website. Uniqueness also avoids ‘ads mutation’ which is associated with the replications of posted ads. The danger with this is that it can highly reduce the number of hits you record in a day. The uniqueness spreads to the number of refreshes that the Craigslist posting tool which gives the ads a whole new look every so often. You no longer assume all the responsibility for this.
In conclusion, the Craigslist ad posting tool increases sales by simplifying the whole marketing process. It is what is separating the internet marketing success stories and those that are hardly turning any profit. It is the tool that totally makes the whole ads marketing campaign a success in all ways. By automating the whole creating and maintenance processes, you are able to get more done in less time and more traffic at the end of each day. And in the world of marketing that is all that matters.
Craigslist Tool increases Sales
It is no secret that classified advertising is one of the methods of increasing sales. Advertising over a virtual platform is in itself successful and Craigslist is the number one site that helps make this possible. The statistics indicate that the numbers of users that visit each day are in their thousands and such high numbers need some harvesting so that you can direct much of this traffic to your site. This is done by email marketing and placing of ads that will get the reader’s attention. Needless to point out, most of the income business folks are unaware of how to explore the virtual marketing ground to maximize the generation of incentives. If that sounds like your story, you should consider having a Craigslist posting tool. A Craigslist ad posting tool increases sales by a great percentage that it becomes almost obligatory to have one.
The Craigslist ad posting tool increases sales by automating the whole procedure.It does this by enhancing the advert presentation and making sure that you get multiple clicks that give you more traffic by the end of the day. Should you decide the Craigslist posting tool is the thing for you, your overall marketing burden is lifted and all that you are left with taking care of the CLAD Genius. It is the application that helps you getter photos to accompany the ads that you are posting and better wording presentation thanks to the enabled HTML. The Craigslist posting tools works flawlessly and the fact that it creates email accounts with the common Gmail and Hotmail providers means that your marketing platform is extended to accommodate so much more. The best part about all this is perhaps where most of the responsibility is taken away from you and you are left with very little to do.
The Craigslist ad posting tool increases sales by creating a refreshed look when posting the ads so they replicate nothing else that has already been posted. Unique only means attractive and that results to larger masses clicking on your posted ads and being directed to your website. Uniqueness also avoids ‘ads mutation’ which is associated with the replications of posted ads. The danger with this is that it can highly reduce the number of hits you record in a day. The uniqueness spreads to the number of refreshes that the Craigslist posting tool which gives the ads a whole new look every so often. You no longer assume all the responsibility for this.
In conclusion, the Craigslist ad posting tool increases sales by simplifying the whole marketing process. It is what is separating the internet marketing success stories and those that are hardly turning any profit. It is the tool that totally makes the whole ads marketing campaign a success in all ways. By automating the whole creating and maintenance processes, you are able to get more done in less time and more traffic at the end of each day. And in the world of marketing that is all that matters.
The Craigslist ad posting tool increases sales by automating the whole procedure.It does this by enhancing the advert presentation and making sure that you get multiple clicks that give you more traffic by the end of the day. Should you decide the Craigslist posting tool is the thing for you, your overall marketing burden is lifted and all that you are left with taking care of the CLAD Genius. It is the application that helps you getter photos to accompany the ads that you are posting and better wording presentation thanks to the enabled HTML. The Craigslist posting tools works flawlessly and the fact that it creates email accounts with the common Gmail and Hotmail providers means that your marketing platform is extended to accommodate so much more. The best part about all this is perhaps where most of the responsibility is taken away from you and you are left with very little to do.
The Craigslist ad posting tool increases sales by creating a refreshed look when posting the ads so they replicate nothing else that has already been posted. Unique only means attractive and that results to larger masses clicking on your posted ads and being directed to your website. Uniqueness also avoids ‘ads mutation’ which is associated with the replications of posted ads. The danger with this is that it can highly reduce the number of hits you record in a day. The uniqueness spreads to the number of refreshes that the Craigslist posting tool which gives the ads a whole new look every so often. You no longer assume all the responsibility for this.
In conclusion, the Craigslist ad posting tool increases sales by simplifying the whole marketing process. It is what is separating the internet marketing success stories and those that are hardly turning any profit. It is the tool that totally makes the whole ads marketing campaign a success in all ways. By automating the whole creating and maintenance processes, you are able to get more done in less time and more traffic at the end of each day. And in the world of marketing that is all that matters.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process that results in a website appearing higher up the Search Engine Results Page (SERP) on sites such as Google, Yahoo etc. As a result of a successful SEO campaign, visitors who are looking for your products or services will be directed to your website. SEO refers to Natural search queries as opposed to sponsored words or phrases.
SEO should be viewed as a campaign rather than a single event. It takes time for SEO to work and it has to be maintained thereafter. A successful SEO campaign focuses on three key areas which are:
* Keyword Analysis – identifying words and phrases that are relevant to your products and services. The objective is to find keywords and phrases which are searched for often but have little competition or don’t appear very often on other websites,
* On-site optimization – making sure that the target keywords and phrases stand out on your site so that the search engines can see them easily,
* Off-site optimization - Making your site look more important in the eyes of the search engines by increasing the number of relevant, quality links to your website from other quality websites.
Keyword Analysis
It is important that a set of Primary and Secondary keywords and Phrases are agreed which will form the basis of the SEO campaign. Once agreed these can then be liberally inserted into relevant places on the website to increase the relevance for those keywords and phrases.
Primary keywords and phrases are those that appear often throughout your website. Secondary keywords and phrases are those that appear on specific pages or sections of the website. Generally speaking, the more words in a phrase the less the competition from other websites. However, it is also likely that there would be fewer people searching for these. It is no good being number one on Google for a phrase that nobody ever searches for and so a balance has to be reached. SEO consultants who claim they can get you to number 1 on Google aren’t lying; its just that the search term will be so obscure that nobody will ever use it. If you had a website dedicated to “purple spitting frogs”, you can be certain of a number one spot.
Some keywords and phrases have so much competition that it would be very difficult to appear high up the SERP without a very large budget. Therefore, finding a niche is very important. It is better to appear at the top of Google for a Keyword or phrase that only 500 people search for each month than on position 200 for a phrase that 50,000 people search for each month.
Finding the right keywords and phrases therefore is the foundation for the whole SEO campaign. Here, we aim to come up with a list of 50 to 100 keywords and phrases against which we will analyze both the search frequency and the competition. From this we can use a statistical method for identifying the best selection that will give the best results. The following steps would be followed, some of which are iterative:
* Analyze your existing website to identify words and phrases that already naturally appear,
* Analyze your competitor’s websites to see what keywords and phrases they use. Tools exist to assist with this process
* Come up with alternative phrases for these keywords e.g. “social housing consultants”, “social housing consultancy”, “social housing consulting”. Once again, tools exist to assist with this process
* Come up with a good mix of 1,2,3 and 4 word phrases
Once we have the list of keywords and phrases we can then use these to find out the number of searches made each month and the number of websites that contain these results. Once again, tools exist that assist in the process including Google’s own set of tools.
At the end of this process we should have a set of key words and phrases that are to be the cornerstone of the SEO campaign but will continue to be refined over time. For example, to support new articles that appears on the website.
On-site Optimization
You wouldn’t expect to appear high up on the SERP for a word or phrase that doesn’t appear very often or not at all on your website. Therefore, in order to attract the attention of the search engines, we must ensure that our key words and phrases actually appear on the website. This will unfortunately involve some tweaks or even re-writes of pages or articles in order to thread these keywords and phrases into the website.
There are several areas where these keywords and phrases should appear. Examples are:
* Page Content including articles
* Page Descriptions – the text that appears in the top of your browser when you visit a website. This is also used in some search engines in the search results. This information is added using “meta tags” which are hidden in the page source code. If the page is editable using a content management system (CMS) they can usually be edited directly
* Keywords – Also hidden in meta tags and used by some search engines
* URLs – it is better to have a page named “…/strategic-asset-management.html” than “…/page2.html
Once again there are tools to help test the relevance of a page in terms of keywords and phrases. This is an iterative process and to some extent trial and error. The key thing is to keep the language as natural as possible whilst using the keywords and phrases as often as possible - without going overboard. Too much keyword density can result in search engines such as Google removing a site from their index, if it suspects foul play.
Off-Site Optimization
Google uses a voting system to rank websites and pages in order of importance when deciding which pages to show at the top of the SERP. It is not the case that the site with the most keywords gets to the top. It all depends on how important and relevant your website is for those keywords in the opinion of the search engine. The specific algorithms used by search engines are trade secrets and are always being refined, but generally Google works as follows:
Each link back to a page on your website counts as a vote. You could therefore argue that the more links you have the better and this is partly true. However, Google is also interested in how relevant that link is. It can tell if the website linking to yours has similar key words and phrases which is therefore more relevant. Finally, if the website containing the back link has a high Page Rank this also adds weight.
For example, if the BBC or Times Online (High Page Rank) ran an article on Social Housing and had the link social housing to a website about social housing, this would increase the importance of that site for that key phrase. Therefore, it is not so much the number of links that counts as the quality and relevance of the links. That said, the more quality and relevant links you have, the higher up you will get.
There is one last thing to say about back links. There are some back links you don’t want to have. For example, just as a back link from the BBC carries weight, a back link from some black-listed sites will damage your rankings. Google know that some disreputable “black hat” SEO consultants trade links to boost their rankings. Once Google discovers such a site (or someone reports such a site), the site can be removed from its index.
SEO should be viewed as a campaign rather than a single event. It takes time for SEO to work and it has to be maintained thereafter. A successful SEO campaign focuses on three key areas which are:
* Keyword Analysis – identifying words and phrases that are relevant to your products and services. The objective is to find keywords and phrases which are searched for often but have little competition or don’t appear very often on other websites,
* On-site optimization – making sure that the target keywords and phrases stand out on your site so that the search engines can see them easily,
* Off-site optimization - Making your site look more important in the eyes of the search engines by increasing the number of relevant, quality links to your website from other quality websites.
Keyword Analysis
It is important that a set of Primary and Secondary keywords and Phrases are agreed which will form the basis of the SEO campaign. Once agreed these can then be liberally inserted into relevant places on the website to increase the relevance for those keywords and phrases.
Primary keywords and phrases are those that appear often throughout your website. Secondary keywords and phrases are those that appear on specific pages or sections of the website. Generally speaking, the more words in a phrase the less the competition from other websites. However, it is also likely that there would be fewer people searching for these. It is no good being number one on Google for a phrase that nobody ever searches for and so a balance has to be reached. SEO consultants who claim they can get you to number 1 on Google aren’t lying; its just that the search term will be so obscure that nobody will ever use it. If you had a website dedicated to “purple spitting frogs”, you can be certain of a number one spot.
Some keywords and phrases have so much competition that it would be very difficult to appear high up the SERP without a very large budget. Therefore, finding a niche is very important. It is better to appear at the top of Google for a Keyword or phrase that only 500 people search for each month than on position 200 for a phrase that 50,000 people search for each month.
Finding the right keywords and phrases therefore is the foundation for the whole SEO campaign. Here, we aim to come up with a list of 50 to 100 keywords and phrases against which we will analyze both the search frequency and the competition. From this we can use a statistical method for identifying the best selection that will give the best results. The following steps would be followed, some of which are iterative:
* Analyze your existing website to identify words and phrases that already naturally appear,
* Analyze your competitor’s websites to see what keywords and phrases they use. Tools exist to assist with this process
* Come up with alternative phrases for these keywords e.g. “social housing consultants”, “social housing consultancy”, “social housing consulting”. Once again, tools exist to assist with this process
* Come up with a good mix of 1,2,3 and 4 word phrases
Once we have the list of keywords and phrases we can then use these to find out the number of searches made each month and the number of websites that contain these results. Once again, tools exist that assist in the process including Google’s own set of tools.
At the end of this process we should have a set of key words and phrases that are to be the cornerstone of the SEO campaign but will continue to be refined over time. For example, to support new articles that appears on the website.
On-site Optimization
You wouldn’t expect to appear high up on the SERP for a word or phrase that doesn’t appear very often or not at all on your website. Therefore, in order to attract the attention of the search engines, we must ensure that our key words and phrases actually appear on the website. This will unfortunately involve some tweaks or even re-writes of pages or articles in order to thread these keywords and phrases into the website.
There are several areas where these keywords and phrases should appear. Examples are:
* Page Content including articles
* Page Descriptions – the text that appears in the top of your browser when you visit a website. This is also used in some search engines in the search results. This information is added using “meta tags” which are hidden in the page source code. If the page is editable using a content management system (CMS) they can usually be edited directly
* Keywords – Also hidden in meta tags and used by some search engines
* URLs – it is better to have a page named “…/strategic-asset-management.html” than “…/page2.html
Once again there are tools to help test the relevance of a page in terms of keywords and phrases. This is an iterative process and to some extent trial and error. The key thing is to keep the language as natural as possible whilst using the keywords and phrases as often as possible - without going overboard. Too much keyword density can result in search engines such as Google removing a site from their index, if it suspects foul play.
Off-Site Optimization
Google uses a voting system to rank websites and pages in order of importance when deciding which pages to show at the top of the SERP. It is not the case that the site with the most keywords gets to the top. It all depends on how important and relevant your website is for those keywords in the opinion of the search engine. The specific algorithms used by search engines are trade secrets and are always being refined, but generally Google works as follows:
Each link back to a page on your website counts as a vote. You could therefore argue that the more links you have the better and this is partly true. However, Google is also interested in how relevant that link is. It can tell if the website linking to yours has similar key words and phrases which is therefore more relevant. Finally, if the website containing the back link has a high Page Rank this also adds weight.
For example, if the BBC or Times Online (High Page Rank) ran an article on Social Housing and had the link social housing to a website about social housing, this would increase the importance of that site for that key phrase. Therefore, it is not so much the number of links that counts as the quality and relevance of the links. That said, the more quality and relevant links you have, the higher up you will get.
There is one last thing to say about back links. There are some back links you don’t want to have. For example, just as a back link from the BBC carries weight, a back link from some black-listed sites will damage your rankings. Google know that some disreputable “black hat” SEO consultants trade links to boost their rankings. Once Google discovers such a site (or someone reports such a site), the site can be removed from its index.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process that results in a website appearing higher up the Search Engine Results Page (SERP) on sites such as Google, Yahoo etc. As a result of a successful SEO campaign, visitors who are looking for your products or services will be directed to your website. SEO refers to Natural search queries as opposed to sponsored words or phrases.
SEO should be viewed as a campaign rather than a single event. It takes time for SEO to work and it has to be maintained thereafter. A successful SEO campaign focuses on three key areas which are:
* Keyword Analysis – identifying words and phrases that are relevant to your products and services. The objective is to find keywords and phrases which are searched for often but have little competition or don’t appear very often on other websites,
* On-site optimization – making sure that the target keywords and phrases stand out on your site so that the search engines can see them easily,
* Off-site optimization - Making your site look more important in the eyes of the search engines by increasing the number of relevant, quality links to your website from other quality websites.
Keyword Analysis
It is important that a set of Primary and Secondary keywords and Phrases are agreed which will form the basis of the SEO campaign. Once agreed these can then be liberally inserted into relevant places on the website to increase the relevance for those keywords and phrases.
Primary keywords and phrases are those that appear often throughout your website. Secondary keywords and phrases are those that appear on specific pages or sections of the website. Generally speaking, the more words in a phrase the less the competition from other websites. However, it is also likely that there would be fewer people searching for these. It is no good being number one on Google for a phrase that nobody ever searches for and so a balance has to be reached. SEO consultants who claim they can get you to number 1 on Google aren’t lying; its just that the search term will be so obscure that nobody will ever use it. If you had a website dedicated to “purple spitting frogs”, you can be certain of a number one spot.
Some keywords and phrases have so much competition that it would be very difficult to appear high up the SERP without a very large budget. Therefore, finding a niche is very important. It is better to appear at the top of Google for a Keyword or phrase that only 500 people search for each month than on position 200 for a phrase that 50,000 people search for each month.
Finding the right keywords and phrases therefore is the foundation for the whole SEO campaign. Here, we aim to come up with a list of 50 to 100 keywords and phrases against which we will analyze both the search frequency and the competition. From this we can use a statistical method for identifying the best selection that will give the best results. The following steps would be followed, some of which are iterative:
* Analyze your existing website to identify words and phrases that already naturally appear,
* Analyze your competitor’s websites to see what keywords and phrases they use. Tools exist to assist with this process
* Come up with alternative phrases for these keywords e.g. “social housing consultants”, “social housing consultancy”, “social housing consulting”. Once again, tools exist to assist with this process
* Come up with a good mix of 1,2,3 and 4 word phrases
Once we have the list of keywords and phrases we can then use these to find out the number of searches made each month and the number of websites that contain these results. Once again, tools exist that assist in the process including Google’s own set of tools.
At the end of this process we should have a set of key words and phrases that are to be the cornerstone of the SEO campaign but will continue to be refined over time. For example, to support new articles that appears on the website.
On-site Optimization
You wouldn’t expect to appear high up on the SERP for a word or phrase that doesn’t appear very often or not at all on your website. Therefore, in order to attract the attention of the search engines, we must ensure that our key words and phrases actually appear on the website. This will unfortunately involve some tweaks or even re-writes of pages or articles in order to thread these keywords and phrases into the website.
There are several areas where these keywords and phrases should appear. Examples are:
* Page Content including articles
* Page Descriptions – the text that appears in the top of your browser when you visit a website. This is also used in some search engines in the search results. This information is added using “meta tags” which are hidden in the page source code. If the page is editable using a content management system (CMS) they can usually be edited directly
* Keywords – Also hidden in meta tags and used by some search engines
* URLs – it is better to have a page named “…/strategic-asset-management.html” than “…/page2.html
Once again there are tools to help test the relevance of a page in terms of keywords and phrases. This is an iterative process and to some extent trial and error. The key thing is to keep the language as natural as possible whilst using the keywords and phrases as often as possible - without going overboard. Too much keyword density can result in search engines such as Google removing a site from their index, if it suspects foul play.
Off-Site Optimization
Google uses a voting system to rank websites and pages in order of importance when deciding which pages to show at the top of the SERP. It is not the case that the site with the most keywords gets to the top. It all depends on how important and relevant your website is for those keywords in the opinion of the search engine. The specific algorithms used by search engines are trade secrets and are always being refined, but generally Google works as follows:
Each link back to a page on your website counts as a vote. You could therefore argue that the more links you have the better and this is partly true. However, Google is also interested in how relevant that link is. It can tell if the website linking to yours has similar key words and phrases which is therefore more relevant. Finally, if the website containing the back link has a high Page Rank this also adds weight.
For example, if the BBC or Times Online (High Page Rank) ran an article on Social Housing and had the link social housing to a website about social housing, this would increase the importance of that site for that key phrase. Therefore, it is not so much the number of links that counts as the quality and relevance of the links. That said, the more quality and relevant links you have, the higher up you will get.
There is one last thing to say about back links. There are some back links you don’t want to have. For example, just as a back link from the BBC carries weight, a back link from some black-listed sites will damage your rankings. Google know that some disreputable “black hat” SEO consultants trade links to boost their rankings. Once Google discovers such a site (or someone reports such a site), the site can be removed from its index.
SEO should be viewed as a campaign rather than a single event. It takes time for SEO to work and it has to be maintained thereafter. A successful SEO campaign focuses on three key areas which are:
* Keyword Analysis – identifying words and phrases that are relevant to your products and services. The objective is to find keywords and phrases which are searched for often but have little competition or don’t appear very often on other websites,
* On-site optimization – making sure that the target keywords and phrases stand out on your site so that the search engines can see them easily,
* Off-site optimization - Making your site look more important in the eyes of the search engines by increasing the number of relevant, quality links to your website from other quality websites.
Keyword Analysis
It is important that a set of Primary and Secondary keywords and Phrases are agreed which will form the basis of the SEO campaign. Once agreed these can then be liberally inserted into relevant places on the website to increase the relevance for those keywords and phrases.
Primary keywords and phrases are those that appear often throughout your website. Secondary keywords and phrases are those that appear on specific pages or sections of the website. Generally speaking, the more words in a phrase the less the competition from other websites. However, it is also likely that there would be fewer people searching for these. It is no good being number one on Google for a phrase that nobody ever searches for and so a balance has to be reached. SEO consultants who claim they can get you to number 1 on Google aren’t lying; its just that the search term will be so obscure that nobody will ever use it. If you had a website dedicated to “purple spitting frogs”, you can be certain of a number one spot.
Some keywords and phrases have so much competition that it would be very difficult to appear high up the SERP without a very large budget. Therefore, finding a niche is very important. It is better to appear at the top of Google for a Keyword or phrase that only 500 people search for each month than on position 200 for a phrase that 50,000 people search for each month.
Finding the right keywords and phrases therefore is the foundation for the whole SEO campaign. Here, we aim to come up with a list of 50 to 100 keywords and phrases against which we will analyze both the search frequency and the competition. From this we can use a statistical method for identifying the best selection that will give the best results. The following steps would be followed, some of which are iterative:
* Analyze your existing website to identify words and phrases that already naturally appear,
* Analyze your competitor’s websites to see what keywords and phrases they use. Tools exist to assist with this process
* Come up with alternative phrases for these keywords e.g. “social housing consultants”, “social housing consultancy”, “social housing consulting”. Once again, tools exist to assist with this process
* Come up with a good mix of 1,2,3 and 4 word phrases
Once we have the list of keywords and phrases we can then use these to find out the number of searches made each month and the number of websites that contain these results. Once again, tools exist that assist in the process including Google’s own set of tools.
At the end of this process we should have a set of key words and phrases that are to be the cornerstone of the SEO campaign but will continue to be refined over time. For example, to support new articles that appears on the website.
On-site Optimization
You wouldn’t expect to appear high up on the SERP for a word or phrase that doesn’t appear very often or not at all on your website. Therefore, in order to attract the attention of the search engines, we must ensure that our key words and phrases actually appear on the website. This will unfortunately involve some tweaks or even re-writes of pages or articles in order to thread these keywords and phrases into the website.
There are several areas where these keywords and phrases should appear. Examples are:
* Page Content including articles
* Page Descriptions – the text that appears in the top of your browser when you visit a website. This is also used in some search engines in the search results. This information is added using “meta tags” which are hidden in the page source code. If the page is editable using a content management system (CMS) they can usually be edited directly
* Keywords – Also hidden in meta tags and used by some search engines
* URLs – it is better to have a page named “…/strategic-asset-management.html” than “…/page2.html
Once again there are tools to help test the relevance of a page in terms of keywords and phrases. This is an iterative process and to some extent trial and error. The key thing is to keep the language as natural as possible whilst using the keywords and phrases as often as possible - without going overboard. Too much keyword density can result in search engines such as Google removing a site from their index, if it suspects foul play.
Off-Site Optimization
Google uses a voting system to rank websites and pages in order of importance when deciding which pages to show at the top of the SERP. It is not the case that the site with the most keywords gets to the top. It all depends on how important and relevant your website is for those keywords in the opinion of the search engine. The specific algorithms used by search engines are trade secrets and are always being refined, but generally Google works as follows:
Each link back to a page on your website counts as a vote. You could therefore argue that the more links you have the better and this is partly true. However, Google is also interested in how relevant that link is. It can tell if the website linking to yours has similar key words and phrases which is therefore more relevant. Finally, if the website containing the back link has a high Page Rank this also adds weight.
For example, if the BBC or Times Online (High Page Rank) ran an article on Social Housing and had the link social housing to a website about social housing, this would increase the importance of that site for that key phrase. Therefore, it is not so much the number of links that counts as the quality and relevance of the links. That said, the more quality and relevant links you have, the higher up you will get.
There is one last thing to say about back links. There are some back links you don’t want to have. For example, just as a back link from the BBC carries weight, a back link from some black-listed sites will damage your rankings. Google know that some disreputable “black hat” SEO consultants trade links to boost their rankings. Once Google discovers such a site (or someone reports such a site), the site can be removed from its index.
Can a Video Landing Page Boost Your Sales and Conversions
A video landing page is an innovative means to encourage visitors to know more about your business and products. In many instances the ideal situation for you is to get your visitors to buy something, but not always. In majority of the cases, your visitor is already interested in what your website has to offer as they linked to it by pressing on an ad. In such an instance, if you have a video landing page to greet your visitors and to let them know how your product or service is ideal for them, then you have already won half the battle
your visitor does not purchase at that very moment, your video landing page can at least get your visitor to make a small commitment to your product by supplying their contact information.
Significance of a Video Landing Page
It is a well-known fact that a video landing page can dramatically boost a website’s sales and conversions. This implies that not only can you get more direct sales through a professional video landing page, but can also create a powerful branding impact on your visitor. Some people might not be quite ready to commit to a purchase today, but the fact that they have spent a bit of time on your landing page im they will likely remember you when they are ready to buy. It is easy to just ignore a boring banner ad, but videos are exciting and can keep people’s interest for at least a few minutes.
Triple your Conversion Rate through Video Marketing
Some people claim to have tripled their conversion rates by using a professionally created video landing page on their websites. It is likely that as more and more websites use video landing pages, visitors will get used to them and there will be a bit of a drop in overall conversion rates. Despite this, there is no doubt that even when the novelty wears off, video marketing will still remain more effective than anything that has gone before.
The days of the static web page are more or less over. If you are serious about boosting your sales and conversion rates then you will certainly want to at least consider adding a video landing page to your website. Maybe you are worried that this is all just a fad that will pass? Well, this form of advertising is certainly becoming increasingly popular, but with good reason; it works. If you have an amateur blog or want to sell things to your relatives then you might still get away with that; otherwise something with a bit more oomph will be required to get visitors doing what you want them to do. A professional video landing page could be just what your website needs!
your visitor does not purchase at that very moment, your video landing page can at least get your visitor to make a small commitment to your product by supplying their contact information.
Significance of a Video Landing Page
It is a well-known fact that a video landing page can dramatically boost a website’s sales and conversions. This implies that not only can you get more direct sales through a professional video landing page, but can also create a powerful branding impact on your visitor. Some people might not be quite ready to commit to a purchase today, but the fact that they have spent a bit of time on your landing page im they will likely remember you when they are ready to buy. It is easy to just ignore a boring banner ad, but videos are exciting and can keep people’s interest for at least a few minutes.
Triple your Conversion Rate through Video Marketing
Some people claim to have tripled their conversion rates by using a professionally created video landing page on their websites. It is likely that as more and more websites use video landing pages, visitors will get used to them and there will be a bit of a drop in overall conversion rates. Despite this, there is no doubt that even when the novelty wears off, video marketing will still remain more effective than anything that has gone before.
The days of the static web page are more or less over. If you are serious about boosting your sales and conversion rates then you will certainly want to at least consider adding a video landing page to your website. Maybe you are worried that this is all just a fad that will pass? Well, this form of advertising is certainly becoming increasingly popular, but with good reason; it works. If you have an amateur blog or want to sell things to your relatives then you might still get away with that; otherwise something with a bit more oomph will be required to get visitors doing what you want them to do. A professional video landing page could be just what your website needs!
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