Marketing your Janitorial Service

Marketing your Janitorial Service: From Homespun to Number 1

Unfortunately,this article will not teach you everything you need to know about marketing a janitorial business. That will come only from a lot more study and years of experience. This article will show you how to get your business off to a great start and how to save a lot of money on your advertising costs.

1) The more creative you are with your marketing, the further you can stretch your advertising budget and the more likely you are to succeed. To be successful you need to do what everyone else is doing and what they are not. If you are on a shoe-string start-up, you have to be even more creative. One thing you could do is go to several business networking groups or a rotary clubs. When you are there, try to see if anyone in the group is looking for your janitor service. The more fiends you make, the more potential clients you have. Keep in mind that only friends will refer you to friends. A larger professional network is a great way to get jobs. Whey you use advertising always offer something for free or something unique. I knew a lady the successfully started a house cleaning business simply by offering to clean the first time for free. Clients had a risk-free way to evaluate her and her potential clients felt more obligated to give her a chance. This could also include a free evaluation or $100 off of the first 6 months or service.

2) Online advertising is also a very effective way to generate business. I have successfully generated 1000s of dollars of additional monthly income for several service businesses just by getting ranked on google and also putting up a free add on Google maps. I want to develop a separate section devoted to this soon because it is really a lot of fun and an effective way to make money if you know what you are doing.

3) Quantify the value of each lead, especially with paid advertising. If a new add costs $200 a month and generates 4 leads, this type of advertising costs $50 a lead. Conversions are what you are really shooting for, but taking leads is a good way to know quicker whether or not a particular method will work.

4) Customer referrals are great. You will normally have a higher percentage of these sales close and you will often not be bidding in a competitive atmosphere.

5) Help others, exchange leads, and get as close to referral centers as you can. One example of a referral center is a commercial real estate leasing broker. He has access to 100s of potential clients which could virtually help you get your business up and running in very little time. Since he meets knew business owner that are either moving or moving up, there is a lot of opportunity to get good janitorial leads. Also return the favor by referring the broker to your clients if you know they are looking to move or upgrade their facilities.

More to come. Wife is having a baby . . .