Augment This!

Know what? It's been quite a while since we've seen anything "innovative" from traditional print media.

Enter Esquire magazine with something very fresh and

exciting.

There's a hot new buzz word/phrase out there these

days: "Augmented Reality."

According to the Wikilards:

Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery - creating a mixed reality.

I've always been a fan of Esquire magazine. I mean hey, if David Sedaris writes for them they have to be doing something right.

The truth of the matter is that the magazine industry, not unlike traditional newspaper journalism, is in trouble thanks to the you-know-what. Will AR technology save magazines? Maybe not, but major kudos to Esquire. Instead of cursing the internets for ruining business, they have embraced technology and are striving to find a way to embed this concept within their own form.

Check out the Esquire AR tour above if you haven't already. And go pick up this month's issue. In addition to the AR stuff, you can read Robert Downey Jr.'s interview about the new Sherlock Holmes movie (directed by Guy Ritchie!)

Esquire is 77 years old. Great to see them step up to the plate instead of wasting real paper complaining about "kids these days." Cheers, Esquire!

Esquire Official Site (additional content.)